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NoCal Homerism [Updated]

Hey Tim Cook,

How’s NoCal? We know it’s your home. We know it’s the home of Apple. It makes sense that you like it.

But you seem to like it a lot.

You’re building secret facilities and plants and buying and leasing large tracts of real estate in Northern California. You’ve named your Mac operating systems after places in California. (Actually, you’ve stuck to locations between the 37th and 38th parallels, so maybe you’re even more of a homer that we’d thought.)

Did anyone tell you, ever, that California is one of the highest tax regions in the world? That the cost of living in NoCal is one of the highest in the world? That the greedy self-righteousness embedded in California government might take a respite every now and then, but it will inevitably rear its smarmy head and come after the successful to finance their personal needs?

Without inside knowledge, which we Heysayers don’t have in this case, it’s reasonable that Apple made agreements with local government regarding taxes and development. Those agreements were theoretically made in the best interest of Apple and the community. NoCal wanted jobs. NoCal wanted the headquarters of one of the greatest companies in history to be there. NoCal wanted the derivative tax revenue from the employees and services. And now they want more from you, and it’ll happen.

Unfortunately, that’s the way government works. Trends go up and down, but the fundamentals, particularly the easy ones such as covetousness and blame, remain.

We like to visit. We like to head out the Marin Highlands and hike around and go the Muir Woods. It’s all cool.

But it’s so damn expensive.

So why are do you keep building in NoCal?

I’ll give you some potential reasons, before you answer:
It’s more efficient to have resources centrally located. It increases communication, focus and productivity. Apple is better because of it.
• This is where the roots of Apple are. It builds loyalty, connection to the past from which to build the future.
• I like it.

What’s not there is efficient use of capital, or shareholders’ best interest.

It’s easy to forgive this homerism when high core costs are swallowed by rising revenues. But when revenues stagnate and people start to look at the use of capital, we start to wonder just where your priorities are.

They sure don’t seem to be with your shareholders.

So please, let go of California a little. And keep sucking it up and building out in India. Or at least Texas. It’s liberal.

[update – 6-13-16]
Homerism is still safe. By going macOS Sierra, (figuring that you aren’t referring to the general Spanish meaning) you expanded your reach for the whole Sierra Nevada range but still made sure to cover the 37-38 parallel. Well played.