Prediction: iOS MacBooks Coming Soon

Hey Tim Cook, the signs are there. In fire engine red. The A processor speeds are approaching legitimate desktop class. You’re lagging in educational due largely to the form factor. And you’ve basically ignored the Mac for over a year. Something’s up, and we know what it is. It’s the next step in the iOS Agenda — iOS MacBooks. They’re coming soon.

Processor Capability

With the A9X Apple closed the processing gap with Intel, and in some cases exceeded Core M speeds. With the A10 already benchmarked 18% above the A9, we’re estimating the A10X will be 25% higher than the A9X, which will easily make it solidly laptop class. (As MacDailyNews noted, the A8-A9 bump was much greater than initial benchmarks indicated.) Add in a bump in ram and maybe a return to three cores, or more, and you’ll be well ahead of the M.

So what are you going to do with this new processing power, Tim? Shove it into a new iPad Pro so that we can draw faster?


But stopping there would be waste of power. So you won’t.


This is a no brainer. Using your own chip designs and contract manufacturing will increase the control you have over the supply chain. This control will reduce the costs, serve as a base for custom processor expansion, and enable more consistent updates,

Without the Intel markup, Apple will have more pricing power and more control over margins. Integrating the chipset with the software will enable you to increase processing efficiency and battery usage as you’ve done with the iPad.

We’re not chip guys–we’ll leave that to Anandtech and others. What we do know, however, is that you are going to push forward with your internal chip designs. You’ve had too much success to stop now. In the not too distant future you’ll be incorporating new capabilities, such as wi-fi, GPS, and NFC, into your chipsets.

And lastly, and near and dear to our hearts, Apple’s supply chain control will enable consistent, steady technology updates. You’ve done a good job with the iPhone and iPad. Theoretically, you’ll do the same with the mew iOS Macs. (iMac anyone?) As Mac hardware begins to falter, we will have a reasonable upgrade path. Finally.

Lag In Mac Upgrades

The long lag in Mac upgrades must indicate (in the hopeful sense of must) that change is coming.

Ignore the needs of your customers for as long as you have has already started to impact sales. It’s also reduced the support of IT departments and of your loyal customers. It’s been bad business.

Bump in sales (which we expect) or not, if all we’re going to get in September is an upgrade of the Macbook Pro to a year old chip and a slimmer form factor, it will be a clear indication not only that your Mac team took a year’s vacation but also that you truly don’t care about providing us with the tools we need when we need them.

But we at Heysayer have hope.

While we don’t expect Apple to fully adopt the service mentality, we’re going to put our diminishing faith into you that you haven’t become selfish, that you truly have been working on something new and that you weren’t just being spiteful towards Intel.

Still Missing

In order for you to build a laptop, iOS needs trackpad support. That’s about it.

– Adobe now runs on iOS.
– Office runs on iOS.
– Scrivener runs on iOS.
– Most of the media consumption apps run on iOS.
– IBM’s been focusing on iOS apps since the partnership started.

Few core software capabilities are missing from the iOS universe. You’re just missing form factor.

We’ll repeat from past posts:

    IPads are for consumption and play.
    Laptops are for real work.

Tim, people who do real work want a mouse or trackpad at keyboard level. It’s much more efficient. The up and down hand motion quickly becomes a hassle. Blocking the screen with our wrists reduces focus. If those simple facts haven’t sunk in yet, then your cognitive dissonance has reached the point of delusion.

The Education Opportunity

Apple was inexcusably late in providing adequate tools for educators. We don’t know just how much you’ve been able to catch up, but we do know you’re trying. That’s a good sign.

And you’ve added multi-user support to iOS. That’s another good step.

The form factor, however, is still a hindrance.

As we discussed in a previous post, the survey at the Maine school serves as a good guide for those at Apple who couldn’t see past the iPads two inches in front of their noses.

Older kids liked laptops.

Think of it as a rite of passage to move from a game-Pad to a laptop.

With iOS based teacher tools and the same core operating system, the transition will be easier for teachers, students and administrators.

Add in a lower laptop price point and Apple’s got most of what it needs to support students from pre-k to college.

You’re back in the education game.

Change Is Definitely Coming

The signs are all there, Tim. You’re going to give us iOS trackpad capability. It’s a must. But your battling two sources of cognitive dissonance. On one hand you have the anti-Toaster/Fridge convergence, and on the other hand you have the belief that the iPad is a replacement for the PC (aka laptop).

In order for Apple is to overcome its stubborn resistance to the trackpad/mouse requirement, one of your walls of CogDiff is going to have to come down.

–CogDiff #1) The anti-Toaster/Fridge convergence

In 2012 you compared merging a laptop and an iPad to merging a toaster with a refrigerator. Microsoft thought it was a good idea. Apple disagreed. Converging, you said, would compromise the usability of both. Bad idea.

However, this anti-convergence concept harkens back to the Steve Jobs era. As the focus of Apple has become less about business and more about social issues, perhaps the influence of Steve Jobs might be diminishing a bit. You could just say, screw it, continue stubbornly along your iPad path and build your toaster/fridge after all.

In this case, Apple will open up the ability for third parties to use a trackpad or mouse. Also you and Jony will introduce your own new keyboard case with a trackpad.

The result: Microsoft Surface meet your twin, the iPad Convergence.

–CogDiff #2) The iPad as a laptop (aka PC) replacement.

Also in 2012, you started pushing iPads as laptop replacements. And you followed that up with your patronizing “No really, why would you buy one?” insult to laptop users.

This idea seems deep in you, Tim, and we are worried that you won’t be able to to get past it.

If you don’t, we end up with our toaster/fridge option.

If you do, and you acknowledge that there is a number of valid reasons to own a laptop over an iPad (which is going to hurt) then we get our iOS MacBook.

Whichever one it is, something’s got to give.

So say some mantras, Tim. Laptops are good. Laptops are good.

Because we’re betting the non-convergence CogDiff holds tight.

Apple will release an iOS MacBook.

And it’s coming sooner than people think. Like, this fall.